Japan Food Safety Management Association (JFSM), in collaboration with Saigon Co.op, one of Vietnam's leading retail groups, is implementing a business development and promotional PR program for businesses that have obtained JFS Standards certification.

The application deadline has been extended to September 30 (Wednesday), 2026.

For participating businesses traveling to Vietnam, JFSM will provide a travel expense subsidy of up to JPY 200,000 per business. (The travel subsidy has been increased!)

Unlike general trade exhibitions or market research tours, this is a special opportunity made possible through the strategic partnership between JFSM and Saigon Co.op.

This program provides JFS Standards-certified businesses considering entering or expanding in the Vietnamese market with an opportunity to learn about the local retail and distribution environment and explore the potential of their products in Vietnam.

Key Features and Benefits of the Program

① Direct access to Saigon Co.op

Participants will have the opportunity to hear directly from Saigon Co.op representatives about the process of introducing products and importing goods into Vietnam. Participants can also introduce their own products and have direct discussions about their potential in the Vietnamese market and the possibility of product introduction.

The opportunity to directly promote your products to a major local retail company and receive feedback from them is one of the key features of this program.

② Experience Vietnam's retail environment and meet local consumers

Participants will visit three different types of stores operated by Saigon Co.op. Through product sampling and tasting at the stores, participants will also have the opportunity to observe and assess local consumer reactions.

③ Travel expense subsidy of up to JPY 200,000

Participating businesses traveling to Vietnam will receive a travel expense subsidy of up to JPY 200,000 per business.

④ Participation is possible even without traveling to Vietnam

Businesses that are unable to travel can also participate by providing product samples only. JFSM will display and introduce the products locally, providing an opportunity to promote them in the Vietnamese market.

Who is this program for?

This program is recommended for businesses that:

• Are considering exporting to Vietnam or expanding their sales channels in the Vietnamese market
• Want to learn about the process of introducing products and establishing business relationships in the Vietnamese market
• Want to hear directly from a local retail company about their products
• Want to experience Vietnam's retail market and distribution environment firsthand
• Want to directly research local consumer preferences and reactions
• Want to assess the potential of their products for overseas expansion
• Are already exporting to Vietnam and aim to further expand their sales channels
• Want to leverage JFS Standards certification for overseas business development and promotion

If any of these apply to your business, we encourage you to contact us.

We look forward to receiving your applications and inquiries.

About Saigon Co.op

Saigon Co.op is one of Vietnam's leading retail groups, operating supermarkets such as Co.opmart and hypermarkets such as Co.opXtra across Vietnam.

The group has annual sales of approximately VND 32 trillion (approximately JPY 195 billion) and operates a network of more than 800 stores, serving consumers throughout Vietnam.

Program Overview Brochure

Dates
October 30 (Friday) - November 1 (Sunday), 2026

Location
Ho Chi Minh City, Vietnam

Number of participating businesses
Approximately 10 businesses

Eligibility
Businesses that have obtained or are planning to obtain JFS Standards certification

Application deadline
July 30 (Thursday), 2026
→ Extended to September 30 (Wednesday), 2026

Applications will be reviewed on a rolling basis, and applications will close once all available places have been filled.

Application Guidelines and Application Form

Please refer to the Application Guidelines for details.

▶ Application Guidelines (PDF)

▶ Application Form

Inquiries and Applications

Japan Food Safety Management Association (JFSM)
International Business Development Team, Business Management Support Department
Contact: Ms. Ichikawa

E-mail: info★jfsm.or.jp
Please replace ★ with @.

TEL: +81-3-6268-9691
Office hours: Weekdays, 9:30-17:30 (JST)


Disclaimer: The translation process used on this English website is partially offered by a "machine translation" for your convenience. This translated document is provided for information purposes only. In the event of a difference of interpretation or a dispute, the original Japanese version of this document is binding.