In collaboration with Saigon Co.op, a major Vietnamese retail group, JFSM is launching an initiative to help JFS-certified businesses develop sales channels and promote their products.

　

Saigon Co.op is one of Vietnam's leading retail groups, operating brands such as "Co.opmart" supermarkets and "Co.opXtra" hypermarkets across the country. With annual sales of approximately 32 trillion VND (approx. 195 billion JPY) and a network of over 800 stores, the group serves a vast number of Vietnamese consumers.

　

This initiative is part of the strategic partnership between JFSM and Saigon Co.op. It offers opportunities for product promotion and market insight within Vietnam through activities such as site visits to local retail stores, seminars for Saigon Co.op representatives, and in-store promotional events.
The program also includes opportunities to present products directly to Saigon Co.op representatives, serving as a platform to establish connections for developing sales channels and expanding business in the Vietnamese market.

　

A travel subsidy of up to 100,000 yen per company is planned for participating businesses that travel to Vietnam.

　

An opportunity to understand the Vietnamese market
With a population of approximately 100 million, Vietnam is experiencing continued expansion in its food market alongside economic growth.
This program allows participants to deepen their understanding of the local distribution landscape and consumer needs through activities such as visiting retail sales floors and participating in in-store promotional events.
Additionally, a seminar for Saigon Co.op representatives will feature introductions to participating companies and their products, offering a valuable opportunity to promote your goods.

　

Participation is possible even without traveling to Vietnam
In addition to options involving travel to the country, this program offers a participation format where you simply provide product samples.
Even if you cannot travel to Vietnam, JFSM will display and introduce your products locally, providing an opportunity to showcase them to the Vietnamese market.

　

Recommended for businesses that:

・Are considering exporting to the Vietnamese market
・Want to learn about local distribution and consumer needs
・Want to assess the potential for expanding their products overseas
・Want to leverage JFS certification for overseas promotion
・Already export to Vietnam and aim to further expand sales channels or develop new business partners

　

Program Overview

　

Dates
October 30 (Fri) - November 1 (Sun), 2026

　

Location
Ho Chi Minh City, Vietnam

　

Number of Participating Companies
Approximately 10

　

Application Deadline
July 30, 2026 (Thu)

Applications will be reviewed on a rolling basis, and registration will close once all spots are filled.
If you are considering participating, please apply early.

　

Application Guidelines & Form
Please refer to the application guidelines for details.
▶ Application Guidelines (PDF)(Japanese)
▶ Application Form(Japanese)

　

Inquiries & Applications
Japan Food Safety Management Association (JFSM)
Business Management Support Department, Overseas Expansion Team
Contacts: Mutaguchi, Ichikawa, Ito
(E-mail) info★jfsm.or.jp (Please replace ★ with @)
(TEL) 03-6268-9691 (Office hours: Weekdays 9:30 - 17:30)

　

Disclaimer: The translation process used on this English website is partially offered by a "machine translation" for your convenience. This translated document is provided for information purposes only. In the event of a difference of interpretation or a dispute, the original Japanese version of this document is binding.